*Our Workshops are LIVE ON ZOOM $250 & Streaming $225.

We began as a fierce downtown NYC boutique that dressed countless A-listers. We have our own Marketing/PR arm, in addition our instructor teaches at premier fashion institutions - Parsons, FIT, LIM, etc. Click here for bio.

Join us LIVE ON ZOOM for FIRST HAND knowledge on how to make yours or your client's business coveted by influencers & consumers!

ALWAYS current, relevant to ANY industry, not just fashion - you’ll learn:
The benefits of Write-ups:
1. What PR is today
2. How to maximize exposure
3. Leveraging write-ups for sales
4. Best mags/blogs/influencer/celebs to target
5. Write-ups vs advertising

How to get Write ups:
1. Reaching relevant editors & influencers
2. Press release writing/pitching
3. Leveraging Fashion Stylists
4. Press campaign implementation
5. Creating dynamic promo

Press Outreach
1. Building a power press list
2. Cold calling & networking
3. Publicists' job & fees
4. Editorial calendar & timelines
5. Leveraging social media

Spin Techniques
1. Attracting editors, celebs, influencers
2. Developing press worthy angles
3. Aligning with charities & events
4. Elevator pitching & sound bites

2 1/2-hours - Extremely thorough, great place to network, meet, and learn. SEE VIDEO DESCRIPTION.

STIPULATIONS:

• NO REFUND.

• NO recording devices permitted. M SHOP Copyright.

• MUST FILL OUT THE WORKSHOP REGISTRATION FORM HERE & EMAIL BACK TO ATTEND.

• Certificate of completion provided upon request.

• Click here to buy Streaming Online Workshop.

• DVD SHIPS IN 5- 7 DAYS.

LOCATION: LIVE ONLINE NOV 10, 2024 6-8:30PMEST
**ZOOM LINK WILL BE SENT THE THURSDAY PRIOR**