*Workshops are LIVE ON ZOOM $250 & Streaming $225.

We began as a fierce NYC boutique dressing countless A-listers. We sold our own line & innovative emerging designers' lines. In addition our instructor teaches at premier fashion institutions - Parsons, FIT, LIM, etc. Click here for bio.

Join us LIVE ON ZOOM as we provide FIRST HAND expertise taking you from concept to owning your own shop, online or physical!

We conduct the How To Start Your Fashion Company (Design Your Line) Workshop for how to design your own line.

ALWAYS current, you’ll learn:
Business Aspects:
1. Business Plan writing & start-up costs
2. How to set up legally, paperwork required
3. Securing and registering business name
4. How to raise enough $$ to start & exist
5. Pricing, markup & sales

Developing and Creating Your Online/Offline Shop:
1. EVERYTHING to successfully set up shop!
2. Designing the best platform
3. Structuring user-friendly experience
4. Content creation & management
5. Manipulating SEO for traffic
6. Anti-theft, merchant account
7. How much inventory to buy
8. LOCATION, LOCATION, LOCATION!
9. Lease negotiation
10. Survival tips!

Marketing, Sales, and Brand Identity:
1. Market Research to target customers
2. Brand Building & Trademarking
3. How to drive business to your shop
4. Leveraging PR & social media
5. Visual Merchandising & Imagery

2 1/2-hours - Thorough and intense, but fun to network, meet, and learn. SEE VIDEO DESCRIPTION.

STIPULATIONS:

• NO REFUND.

• NO recording devices permitted. M SHOP Copyright.

• MUST FILL OUT THE WORKSHOP REGISTRATION FORM HERE & EMAIL BACK TO ATTEND.

• Certificate of completion provided upon request.

• Click here to buy Streaming Online Workshop.
  

LOCATION: LIVE ON ZOOM NOV 10, 2024 1-3:30PM EST
**ZOOM LINK WILL BE SENT THE THURSDAY PRIOR**